Travel lifestyle brand Cathay, in collaboration with the Society of Renewable Energy (SRE), will plant 1,000 mangrove trees on Pramuka Island, Thousand Islands on Friday, 3 May 2024. 70 volunteers from Cathay, travel agents, SRE volunteers as well as members of the local Pramuka Island community participated in the tree-planting activity. Including these 1,000 trees, 4,600 mangrove trees have been planted in Indonesia in the past two years under the 1 Ticket, 1 Tree initiative.

1 Ticket, 1 Tree, which was launched in 2021, is an initiative that involves Cathay planting a tree for every flight ticket purchased from Singapore, the Philippines, Thailand, Indonesia, Malaysia, Vietnam and Cambodia on Cathay Pacific during a certain campaign period. This year, 7,500 mangrove trees will be planted in Southeast Asia, of which 1,000 of them will be planted in Indonesia.

This year also marks a significant milestone in Cathay’s 1 Ticket, 1 Tree journey, with Cathay planting a total of 30,000 mangrove trees in Southeast Asia since 2021.

Cathay Country Manager for Indonesia Tony Sham said, "1 Ticket, 1 Tree is Cathay's commitment to supporting local communities, restoring their habitats, and encouraging climate resilience. This is in line with our aspiration to be at the forefront of sustainable leadership. Importantly, we know that we cannot do this alone – working with local partners is instrumental to making a bigger and longer-lasting impact.”

Founder of the Society of Renewable Energy Indonesia, Zagy Yakana, added, "Having the same vision, we are very happy and appreciate the collaboration with Cathay in this environmental conservation effort. "More than that, we also have the opportunity to provide education and discuss the desires and benefits of mangrove trees to the people of Pramuka Island."Representatives from members of the Pramuka Island community, Sari, also supported tree planting activities and discussion sessions about hereditary diseases. "We, the residents of Pramuka Island, really need to plant mangrove trees to protect the coastline. "Therefore, we welcome this tree planting from Cathay and the discussion session which turned out to provide a lot of new information."