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New Sales & Marketing Leadership for Cathay Pacific Canada

Vancouver, B.C. (27 October, 2014) --- Cathay Pacific Airways welcomes the appointment of Maureen Kam to the new role of Director, Sales and Marketing Canada, responsible for all aspects of Canada’s national sales strategies across all channels of distribution, revenue management and marketing communications for the award-winning airline.

Maureen brings an extensive range of experience to her new role as Director, Sales and Marketing Canada having worked in various roles at Air Canada in both the USA and Canadian markets. She also held the position of Manager, Global Partnerships for Air Canada Cargo and most recently, Regional Manager for Global Partnerships and Travel for Avis Budget Group.

“I am pleased to join the Cathay Pacific team representing a global premium carrier recognized for delivering award-winning international service” says Maureen Kam. “I look forward to working with our team in Canada to elevate the presence of Cathay Pacific to ensure that we are the preferred carrier that bridges Canada to Asia and beyond,” she added.

While responsible for managing the day-to-day sales and distribution, Maureen’s primary focus will be to build key travel partnerships, develop a strong market presence and brand awareness for Cathay Pacific across Canada. She will be working in collaboration with related Hong Kong and USA teams, to ensure Canadian marketing, sales and distribution strategies are consistent and aligned with global objectives.

About Cathay Pacific

Cathay Pacific Airways is a major international airline based in Hong Kong with a significant commitment to safety and an award-winning reputation for outstanding in-flight service. With a fleet of all wide-body aircraft, Cathay Pacific offers twice-daily non-stop service to Hong Kong from Vancouver, 10 flights weekly non-stop from Toronto and daily non-stop service between Vancouver and New York (JFK). Cathay Pacific is a member of the oneworld alliance, a partner in Asia Miles, a leading travel reward program.