Hong Kong’s premier shopping destination through the ‘above’ loyalty programme
Cathay Pacific and Swire Properties recently announced a new partnership between Marco Polo Club and Pacific Place, with the club’s Diamond, Gold and Silver members enjoying complimentary membership to Pacific Place’s newly-launched loyalty programme – above – to enjoy a wealth of benefits.
Marco Polo Club members received a special invitation to join above so they can enjoy personalised service, year-round shopping and dining privileges, distinct offers and rewards for spending, and unique lifestyle experiences from over 70 Pacific Place brands.
Cathay Pacific Head of Customer Loyalty Elaine Lee said: “We are always committed to enhancing our Marco Polo Club member privileges by partnering with world-class brands and organisations, so it is with great delight that we welcome Pacific Place and their new loyalty programme, above, as our latest partner. Providing a Life Well Travelled is our brand promise, and through this new partnership our eligible members will receive an array of exclusive benefits and renowned services.”
Fiona Shiu, General Manager of Pacific Place, said: “above is our brand new loyalty programme, one that will elevate the shopping experience at Pacific Place to a whole new level. We are very excited to welcome Marco Polo Club members and immerse them in unique shopping, dining and lifestyle experiences that only above can offer. The partnership between our two brands will redefine what loyalty programmes can offer their members. We look forward to further exploring the possibilities with Cathay Pacific.”
Gold and Silver members who sign up for the programme will receive a complimentary 12-month above Blue membership, which entitles them to earn points and redeem rewards at an array of Pacific Place outlets. The spending requirement to join as an above Blue member (HK$5,000 same-day or HK$7,500 cumulative spend within two months) will also be waived. Members who renew their above status in the second year will be rewarded with 2,000 above bonus points or more, which can be used to redeem gift vouchers, gifts and experiences.
Diamond members will enjoy a complimentary 12-month above Gold membership and 10,000 above bonus points upon membership renewal. The spending requirement to join as an above Gold member (HK$40,000 same-day or HK$90,000 cumulative spend within two months) will also be waived. They can redeem above points to access Pavilion, an exclusive members-only VIP lounge in the heart of Pacific Place.
Designed by renowned Hong Kong-based architect and designer André Fu, Pavilion immerses members in exquisite, personalised customer service delivered by The Upper House Guest Experience Team. Members can indulge in all that Pavilion has to offer, from curated lifestyle experiences, to complimentary delicacies from partners such as Caviar House & Prunier, Veuve Clicquot, Kelly & Walsh and more.
above Blue membership privileges include:
· VIP offers and e-newsletter
· Birthday delights
· Pacific Place event invitations
· Year-round shopping and dining privileges
above Gold membership privileges include:
· Welcome gifts and birthday delights
· Access to Pavilion and valet parking service by redeeming above points
· 4-hour car-parking upon same day electronic spending of HK$300
· Shopping and dining privileges at Pacific Place
· Invitations to special events and culinary experiences
Full membership benefit details, as well as Terms and Conditions can be found at https://www.cathaypacific.com/cx/en_HK/frequent-flyers/about-the-club/partner-benefits/pacific-place.html