Introducing ‘Cathay’ – a fully re-envisaged travel lifestyle publication
The magazine is a true reflection of lifestyle through a travel lens, encompassing every pillar of Cathay’s premium travel lifestyle proposition
Titled “Cathay”, the re-envisaged magazine exemplifies Cathay’s evolution into a premium travel lifestyle brand, with sections dedicated to our home hub of Hong Kong and the Greater Bay Area, as well as travel and holidays, wellness, dining and shopping.
Chief Customer and Commercial Officer Lavinia Lau said: “We know that our customers want and expect to be able to enjoy a travel lifestyle magazine when they fly with us, and we are delighted to reintroduce a refreshed publication that encapsulates everything we want to bring them, every day – inspiration, delight and discovery.
“Our purpose is to move people forward in life by connecting them to meaningful people, places and experiences. Through the content we share, we want Cathay to become a brand that people refer to on a daily basis, for inspiration and advice on the premium travel lifestyle.”
The theme of the first issue is “Reconnection”, as Cathay focuses on reconnecting Hong Kong, the Greater Bay Area and the Chinese Mainland with the world. The stories in this issue encapsulate the sense of connection through a wide range of approaches. The magazine launches with a series of inspiring travel covers of stunning aerial views of cities, each of which inspires more travel.
Readers of Cathay can look forward to content across the magazine’s dedicated sections.
Hong Kong & the GBA showcases what is new and thrilling in our extended home market.
Explore (Travel and Hotels) is a celebration of the joy of travel and the travel lifestyle, providing content exploring destinations across our route network that makes customers want to book a flight.
Dining brings together all aspects of one of the most important aspects of lifestyle, showcasing food and beverage across the Cathay route network, and highlighting must-book restaurants, cutting-edge chefs as well as lifestyle rewards and retail offers.
Wellness covers all aspects of mindful travel, wellness and sustainability – plus how Cathay can help customers live a healthier, better life.
Shopping is a lavishly shot section of the magazine, which directs readers to must-have products available through the Cathay shop.
The Cathay Way speaks to how we do what we do, whether that be an insider’s look at our fleet, our achievements, our safety and hygiene, or the benefits of the Cathay membership programme and how members can maximise their earning and burning potential.
Inflight Entertainment provides intelligent and engaging writing about our inflight entertainment, giving customers a look into the extensive onboard library of new Hollywood releases, Asian cinema classics, award-winning TV boxsets, the latest albums, podcasts, games and HBO Max.
Stories and content are extended online in Cathay’s Inspiration content hub, which delivers even more high-quality content on the premium travel lifestyle.
The Cathay magazine is printed using eco-friendly vegetable oil ink on environmentally responsible and ethically produced paper certified by the Programme for the Endorsement of Forest Certification (PEFC). Once we replace the magazines, we ensure that they are properly recycled by our contractors.
For more information, visit www.cathay.com