Cathay proudly announces its collaboration with Hong Kong Olympic swimmer Siobhan Haughey as its new brand ambassador. Siobhan will feature in Cathay’s latest series of advertisements, embarking on a journey that manifests their shared belief with all of Hong Kong that “Every Move Counts”.

The new Cathay advertisement focuses on Siobhan's daily training routine. Born and raised in Hong Kong, Siobhan has diligently practiced swimming from a young age. She pushes herself to excel in every detail of her practice – every kick, breath control, turn, and weight training exercise, striving to reach new heights day in, day out. The camera captures her dedication and pursuit of excellence, echoing the spirit of Hong Kong people who strive for breakthroughs by recognising the significance of every little move. Just like Siobhan, Cathay strives to make every move count, no matter how small, and everyone across Cathay’s different teams works together to bring customers on a truly memorable journey.

Cathay Group Chief Executive Officer Ronald Lam said: “We are delighted to have Siobhan represent Cathay as our brand ambassador, reflecting our shared commitment to making every move count in our respective fields. Siobhan is not only a world-class athlete, but she is also a genuine symbol of Hong Kong’s diligent pursuit of excellence on the global stage. As we embark on a new journey with Siobhan, we strive to inspire our customers and the people of Hong Kong with our meticulous attention to detail, and help them move forward in life.

“Cathay has deep roots in Hong Kong, and proudly supports the city’s home-grown athletes and their achievements. As a longstanding sponsor of the Sports Federation & Olympic Committee of Hong Kong, China (SF&OC) and the title sponsor of the Hong Kong Sports Stars Awards since 2019, Cathay aims to join hands with the Hong Kong public to pay tribute to the determination, unwavering perseverance, and remarkable talent exhibited by local athletes. Siobhan's appointment as its brand ambassador further solidifies Cathay's ongoing commitment to supporting its home city’s sports stars.”

Siobhan Haughey, the brand ambassador of Cathay, said: “I am honoured to be the brand ambassador of Cathay. Cathay has always been a source of pride for Hong Kong, and I have cherished memories of travelling with my family on Cathay flights. The impeccable service and attention to detail left a lasting impression on me. Whenever I return home on a Cathay Pacific flight after my training or competitions abroad, hearing the familiar cabin announcements brings a sense of warmth and security. I believe Cathay holds a special place in the hearts of many Hong Kong people, and it remains the preferred airline for me and my family when we travel.”

Cathay is committed to putting customers at the centre of everything it does, constantly striving to enhance every aspect of the customer experience in pursuit of its vision to become one of the world’s greatest service brands. Whether it's selecting the finest ingredients to offer memorable dining experiences, providing premium cabin facilities and amenities, or the thoughtful service of cabin crew, Cathay aims for perfection in every detail. As depicted in the advertisement, there is a scene where a Cathay Pacific cabin crew member thoughtfully dims the seat light for Siobhan as she rests, ensuring her utmost comfort throughout her journey. It exemplifies Cathay's dedication to enhancing the experience for each customer, and always being attentive to their needs.

Inspired by its brand concept “Move Beyond”, Cathay firmly believes that travel is more than simply getting from A to B. The premium travel lifestyle brand endeavours to emotionally engage its customers with thoughtful services, moving them forward in life by connecting them with meaningful places, people, and experiences.

Building on this foundation, Cathay always bears in mind the belief that “Every Move Counts”. By focusing on the details and efforts behind every move, Cathay is dedicated to enhancing its service standards to create extraordinary journeys for every customer.