Cathay, operating Cathay Pacific Airways announced today Cathay members can earn miles and enjoy shopping benefits through Shinsegae Duty Free from 20 February 2024.

Cathay has signed a business agreement with Shinsegae Duty-Free Shop last December. With the agreement, Cathay members can earn Asia Miles when making purchase at Shinsegae Duty Free. Customers will earn 1 Asia Miles for every KRW1,000 spent, up to a maximum of 500 miles per month. ​ Mileages earned can also be redeemed at any of Cathay's 800 partners worldwide.

From now until 31 July 2024, Cathay members are eligible for a complimentary 1-year upgrade to Shinsegae Duty Free Gold Membership and receive up to 15% off purchases. Furthermore, Non-Korean Cathay members can enjoy special discounts, including an e-voucher with a shopping allowance and various coupons to spend at Shinsegae Duty Free, worth up to KRW470,000.

All passengers travelling to Korea on Cathay Pacific Airways, even before becoming a Cathay member, will receive a separate e-voucher with a shopping allowance of up to KRW 50,000 at Shinsegae Duty Free offline stores.

Cathay said: “The collaboration with Shinsegae Duty Free is a step forward in elevating the shopping experience for Cathay members. ​ As a premium travel lifestyle brand, we look forward to developing more lifestyle partnerships around the world to bring more rewards and exciting offers to our members.”