Cathay Pacific wins Platinum SuperBrand award
Cathay Pacific Airways today was pleased to announce it received a Platinum award in the Reader's Digest Asia's SuperBrands Survey 2004. The airline has been a SuperBrand winner in a number of previous years.
The survey seeks to identify the most appealing brands to Asian consumers across 41 categories. "SuperBrand" status is given to those that win customers' recognition for outstanding quality and service.
The survey was carried out in six key Asian markets: Hong Kong, Malaysia, Philippines, Singapore, Taiwan and Thailand. More than 6,000 people joined the survey, 1,000 in each country. Nielsen Media Research evaluated the survey results.
Respondents were, unprompted, asked to name their most preferred brand for each category, then rate that brand on a scale of 1 to 5 for five key attributes: quality, value, trustworthiness, strong image and understanding customers' needs.
To achieve the SuperBrands status, a company needs a high level of consumer awareness plus outstanding performance on the five key attributes section.
Cathay Pacific General Manager Corporate Communication Alan Wong said: "We are delighted to be awarded Platinum SuperBrand status from the Reader's Digest and its readers. We would like to thank all of our customers who voted for us as and our dedicated staff who made it possible."
