Cathay Pacific voted Asia's best airline
Cathay Pacific Airways was today named Asia's best airline brand for a third-straight year in the Reader's Digest magazine's SuperBrands 2002 Survey. SuperBrand winners are selected in a region-wide poll of the magazine's subscribers.
Readers were asked to both vote for their top brand and rate it according to five brand attributes: quality, value, trustworthiness, image, and having a strong understanding of customers' needs. The full survey results will be published in the May issue of Reader's Digest.
In addition to the Reader's Digest award, Cathay Pacific was in March this year voted Best Airline - Asia in a global poll of more than four million travellers. That survey was conducted by UK-based consulting firm Skytrax. Cathay Pacific was at the same time voted Best Airline Trans-Pacific and ranked overall as the number-two airline in the world.
Cathay Pacific's General Manager Corporate Communication Alan Wong said: "We are delighted that our efforts to deliver the world's best airline product and service has been recognised by this prestigious award. On behalf of Cathay Pacific I would like to thank all of our staff, especially our frontline staff, who made winning these awards possible."
