Cathay Pacific takes inflight shopping to a new high
Cathay Pacific Airways today took inflight shopping to a new high by unveiling a record number of items now available to passengers on its flights – from skincare products to massage loungers and strings of pearls to 42’’ plasma screen televisions. The full range is presented in the latest October-December edition of “Shop”, the airline’s own inflight shopping magazine.
Cathay Pacific has transformed the inflight shopping experience in the past 10 years, increasing the number of items available from 74 to a record 174 today. Products range from best-selling fragrances, cosmetics, skincare, watches, jewellery, accessories and toys, to Hong Kong souvenirs, spirits, tobacco and Cathay Pacific memorabilia. Many items are sold exclusively on Cathay Pacific flights.
The airline has also extended its inflight sales service “beyond the aircraft” by offering home delivery for big-ticket electronics and home entertainment items.
Cathay Pacific Director Service Delivery Quince Chong said: “Cathay Pacific works hard to take care of every detail of our passengers’ needs. As we do in all aspects of our service, we strive not just to keep up with our customers’ service expectations, but to exceed them.
“Shopping has become as much a part of inflight entertainment as movies and food, so, over the years, we have greatly enhanced the shopping experience and expanded the range of products we offer,” she said.
The airline also announced that passengers can now earn Asia Miles with purchases worth HK$500 or more. Cathay Pacific Marco Polo Club members and Citibank Cathay Pacific Visa card holders can earn 2 Asia Miles for every $5 spent. Asia Miles members can earn 1 Asia Mile for every $5 spent. To celebrate this new partnership, double Miles will be given from now until end of December.
Cathay Pacific's was named the "Best Inflight Travel Retailer" at the 2003 Raven Fox Awards for Travel Retail Excellence in the Asia Pacific and "Best Inflight Retailer" by Raven Fox in 1998 and 2001.
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| Cathay Pacific Director Service Delivery Quince Chong speaks at the Cathay Pacific Inflight Sales Product Presentation reception
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Cathay Pacific Director Service Delivery Quince Chong and General Manager Inflight Services Peter Langslow officiate the launch of the Cathay Pacific Inflight Sales Product Presentation
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| Cathay Pacific cabin crew introduces the latest inflight sales products to guest
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Cathay Pacific Director Service Delivery Quince Chong and cabin crews presenting the electronics and home entertainment items on Cathay Pacific Inflight Sales Product Presentation
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