Cathay Pacific’s campaign ‘Tripment’ prescribes ‘cure’ with discounts on flights for your next holiday
AI-powered campaign humourously addresses workaholics’ vacation deprivation and prescribes a personalised "tripment" with every “teleconsult”
Cathay Pacific has unveiled “Tripment”, a new tongue-in-cheek campaign that sheds light on overworking and under-vacationing woes of the working Singaporean adult. The campaign, running from 1 to 31 October 2025, aims to tackle Singapore’s workaholic culture and seeks to inspire the vacation-deprived to reclaim their vacation days and rediscover the joy of travel with special promotion deals for their next flight out.
According to Expedia’s 2023 report on Global Vacation Deprivation1, Singapore is one of the most overworked cities in the world, with a staggering 58% of Singaporeans admitting that they rarely use all their vacation days in a year.
Cathay Pacific’s AI-Powered Vacation Deprivation Specialist
Through a unique and interactive real-time “teleconsult” experience, users can engage with an AI-powered “Vacation Deprivation Specialist, Dr. Teck M.C.2” to discuss their work-related symptoms and diagnoses, and receive tailor-made “tripments” to rejuvenate their spirits. Tongue-in-cheek diagnoses highlight relatable work woes, including “Hot Desk Depression”, “Corporate Jargon-xiety”, “This-could-have-been-an-email-itis”, while “tripments” are presented in the form of “Vacation Certificates”, complete with a recommended travel destination for users.
In addition to the “Vacation Certificate”, users will also receive a promo code to kick-start their next great escape with Cathay Pacific. To receive this offer, users have to:
- visit http://cathaypacific.com/sg/tripment from 1 to 31 October 2025 to "teleconsult" with Dr. Teck M.C.
- receive their "Vacation Certificate" with a promo code, valid until 16 November 2025.
- visit www.cathaypacific.com to redeem the promo code and enjoy S$50 discount on their next flight to any destination within Cathay Pacific's global network3.
From world-class comfort and unparalleled service, to its award-winning inflight entertainment system and thoughtfully curated inflight dining menus that showcase the vibrant flavours of Hong Kong, Cathay Pacific offers an elevated journey for every traveller.
Get your “tripment” at this link: http://cathaypacific.com/sg/tripment .
2 Dr. Teck M.C. is a fictional AI character created for entertainment purposes only and is not a real doctor. The "Vacation Certificate" is not a medical prescription and does not constitute medical advice. This campaign is intended to be humourous and should not be taken as a substitute for professional medical guidance. Always consult with a qualified healthcare provider for any health concerns.
3 Limited to the first 200 transactions and valid on round-trip fares only. Promo code valid until 16 November 2025, for travel until 30 April 2026. Other terms and conditions apply.