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Cathay Pacific offers self-service


Cathay Pacific Airways today officially launched its new CXpress multi-purpose kiosks at Hong Kong International Airport, the In-town Check-in in central Hong Kong, and Taipei's international airport. The metallic grey kiosks - which look like high-tech bank cash dispenser machines - are another first for the airline allowing passengers to collect tickets, select seats and check themselves in, and collect their boarding passes and lounge invitations. The CXpress kiosks will also advise passengers with hold baggage exactly which counter to hand their luggage. Passengers who have already checked in online through the airline's Website can use the new kiosk to collect their boarding passes thus completing the airport process in cyberspace.

Cathay Pacific Director Service Delivery Robert Cutler was the very first passenger to use the CXpress kiosk in Hong Kong to issue his boarding pass for a flight to Tokyo. He said: "When, like me, you are in a hurry - but know exactly what you want -- the CXpress kiosks are definitely the quickest way to go. Cathay Pacific is pushing ahead with these e-Business products despite this difficult period for the airline industry because they offer clear advantages both for our passengers and our company."

The kiosks offer travellers the advantage of bypassing any queues during busy periods and allow Cathay Pacific staff to concentrate on giving more personal attention to passengers who require extra help at the counters. The CXpress kiosks are an important piece in the jigsaw of Cathay Pacific online services which includes online booking, Online Check-In, a Downloadable Timetable, and notiFLY Flight Paging.

In addition to allowing passengers to select their seats and check themselves in the CXpress kiosk can issue tickets that passengers have purchased via the airline's Website, or on the phone through its reservation offices in Hong Kong or Taipei. CXpress is also open to all Asia Miles and Marco Polo Club members (whose membership must be listed with their reservation) plus any companions under the same booking reference. Passengers using PhoneCheck and those with either e-Tickets or the modern ATB-format (paper with magnetic strip) tickets can also use the service.

CXpress can also print itineraries, and supply customers with details of the latest "hot offers" and relevant destination information. The multipurpose touch-screen kiosks will offer a logical expansion route to offer passengers even more electronic services in the future - in line with Cathay Pacific's vision as Asia's leading e-Business airline.
(Left to right) Cathay Pacific's Director Service Delivery Robert Cutler and General Manager e-Business & Regions Tim Fitzsimmons trial the CXpress multi-purpose kiosk at Hong Kong International Airport.
Cathay Pacific's Director Service Delivery Robert Cutler (picture) admits he is always in a hurry, and says "when you know exactly what you want the CXpress multi-purpose kiosk is definitely the quickest way to go!"
The ribbon cutting ceremony for Cathay Pacific's new CXpress multi-purpose kiosks at Hong Kong International Airport. Pictured (left to right) Customer Services Officer Virginia Chieng Yu Wah, General Manager e-Business Tim Fitzsimmons, Manager Development and Standards Angelique Tam, Manager Airport Customer Services and Product Development Henry Mok, Director Service Delivery Robert Cutler, and Customer Services Officer Idy Yau Mei Yee.
Five year old Jun Jie Ting was one of the first users of the CXPress multi-purpose kiosk at Hong Kong International Airport.