The products are packed in a pouch exclusively designed by agnès b., with whom Cathay Pacific has partnered since 2007. Cathay Pacific General Manager Product Toby Smith said: “We are very excited about this collaboration. Jurlique has been investing in natural skincare science for many years and we think they are a great fit with our brand and our desire to provide our passengers with the very best inflight experience.”

In addition to the Jurlique products, the amenity kit also includes socks, an eyeshade, earplugs, a dental kit and a shoehorn (for male amenity kits only). The disposable toothbrush and shoehorn are made mainly from corn starch and cellulose – biodegradable, recyclable materials that use fewer resources in the production process. This demonstrates Cathay Pacific’s ongoing commitment to being a socially and environmentally responsible company.

The new amenity kits will be launched progressively in October. Full details of the contents of each Business Class amenity kit are as follows:

Business Class Male Amenity Kit

• agnès b. pouch
• Jurlique Balancing Day Care Cream (for outbound flights)
• Jurlique Moisture Replenishing Day Cream (for inbound flights)
• Jurlique Citrus Hand Cream
• Jurlique Lip Care Balm
• agnès b. toothbrush, eyeshade and shoe horn
• toothpaste, earplugs and socks

Business Class Female Amenity Kit

• agnès b. pouch
• Jurlique Balancing Day Care Cream (for outbound flights)
• Jurlique Moisture Replenishing Day Cream (for inbound flights)
• Jurlique Citrus Hand Cream
• Jurlique Lip Care Balm
• agnès b. toothbrush and eyeshade
• toothpaste, earplugs, socks and cotton pads