Cathay Pacific now seen in world's largest newspaper wrap
Cathay Pacific Airways today took advertising to new heights with a billboard celebrating it being named "Airline of the Year" that wraps the world's third-tallest building.
Some 50 floors of the International Finance Centre Two in Hong Kong's Central district has been shrouded in a giant copy of the Financial Times newspaper. Cathay Pacific has taken one of two advertising spaces on it to highlight being voted the "World's Best Airline" in a global poll. The advert, given its lofty position, appropriately says: "Voted World's Best Airline. High Praise Indeed!"
This unique newspaper wrapping is now being considered for an entry in the Guinness Book of Records.
Cathay Pacific Airways' commitment in providing our customers with superior products and service has reaped rewards as the airline was named "Airline of the Year" in the 2003 Skytrax survey. It also received the "Best Airline – Asia" and "Best Airline – Transpacific" awards. Skytrax Research is a UK-based consulting firm which conducts the world's "largest" passenger survey. More than 4.4 million entries were received during the survey period between August 2002 and March 2003.
Passengers were asked to give performance ratings for categories such as “Check-In services, Airline Lounges, Boarding/Departures, Arrivals/Transfer, Cabin Seating, Cabin Cleanliness, Onboard Catering, Inflight Entertainment and Cabin Staff Service.
Cathay Pacific was also recently honoured at the World Travel Awards. It was named "Asia's Leading Airline", "World's Leading First Class" and "World's Leading Use of Inflight Technology". This is the 4th consecutive year that Cathay Pacific has won in the Asia's leading airline category since 2000.
Cathay Pacific Director and Chief Operating Officer Philip Chen said, "We are extremely delighted to be part of this record breaking feat as well as be voted 'Airline of the Year'. My heartfelt thanks goes to our passengers, as well as each and every one of our staff whose hard work have made these awards possible. We remain committed to our passengers and will endeavour to live up to our "Airline of the Year" status."
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| IFC Tower with Cathay Pacific advertisement | IFC Tower with Cathay Pacific advertisement |
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| IFC Tower with Cathay Pacific advertisement | IFC Tower with the flag of Hong Kong SAR |
