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Cathay Pacific named “Best Inflight Retailer – Asia Pacific”


Cathay Pacific Airways today announced it has been named the "Best Inflight Travel Retailer" at this year's Raven Fox Awards for Travel Retail Excellence in the Asia Pacific. It is the fifth award honouring the airline's inflight product and services to be announced in recent weeks.

The Raven Fox awards celebrate excellence and innovation in the travel-retail industry. Considered the "most prestigious awards in travel-retail", they recognise innovation and creativity in the Asia Pacific travel-retail industry. A panel of regional operators and suppliers was asked to vote for companies that have impressed over the years. Cathay Pacific was also named "Best Inflight Retailer" in 1998 and 2001.

Cathay Pacific's inflight retail service offers passengers a wide range of products ranging from best-selling fragrances, cosmetics, skincare, watches, jewellery, accessories and toys, to Hong Kong souvenirs, spirits, tobacco and Cathay Pacific memorabilia. Some of these products are exclusive to Cathay Pacific. In addition, Cathay Pacific offers a comprehensive Home Delivery Programme where items ordered on board can be delivered to anywhere in the world. Products include flowers, wines, gifts as well as household and electronic goods.

The airline in recent weeks also took top honours for "Best Inflight Audio Entertainment" and "Best Inflight Video Programming - Short Haul" at the annual Avion Awards. It also carried off the "World's Leading First Class" and "World's Leading Use of Inflight Technology" awards in the World Travel Awards in New York.

Cathay Pacific General Manager Inflight Services Quince Chong said: "We are very pleased to receive this award, as it recognises not only our customers' satisfaction but also our staff's dedication and professionalism. Cathay Pacific works very hard to create and maintain a very high standard of customer service, both on the ground and in the air. It is tremendously gratifying when this effort is appreciated by our customers, and by those in the travel business who have declared our product the industry benchmark. We will continue our effort to source exclusive and interesting products that best serve the needs of our passengers."
Happy Buddha – This Buddha figure, hand carved from imitation ivory, reflects the importance of happiness in life. Offered exclusively by Cathay Pacific inflight. Be-With-You Umbrella – This convenient black umbrella features Chinese Calligraphy that says: "No matter what the weather is, I am with you." Offered exclusively by Cathay Pacific inflight.
Home Delivery – Cathay Pacific offers a comprehensive Home Delivery Programme service where items ordered during a flight can be delivered to anywhere in the world. Products include flowers, wines, gifts as well as household and electronic goods.