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Cathay Pacific creates memorable and meaningful travel memories with its Life Well Travelled campaign

Already established as one of the most highly regarded premium international carriers with the title of World’s Best Airline Skytrax for the record fourth time, its award-winning Business Class and the outstanding cabin services, Cathay Pacific continues to put its passengers at the heart of its organisation by unveiling its brand philosophy that travelling well is vital to living well and great travel experience becomes more memorable, meaningful and rewarding.

Cathay Pacific’s ‘Life Well Travelled’ campaign focuses on enhancing customers’ overall experience. Each and every journey should be an inspiration and uncomplicated enjoyment which are relevant to passengers’ aspirations today. Travelling well is not only a key feature to living well; it strengthens relationships and opens minds to new perspectives.

The campaign includes the airline’s refreshed branding with an updated cleaner and more refined Cathay Pacific logo, a new easier-to-use website, new lounges and key products and services embracing the new design concept. For more information about the ‘Life Well Travelled’ campaign, please visit




About Cathay Pacific UAE

Cathay Pacific operates two daily flights between Dubai and Hong Kong and offers seamless connections to over 180 destinations in Asia, North America, Australia, Europe and Africa, using a fleet of more than 140 wide-body aircraft. The company is a member of the Swire group and the airline is a founder member of the oneworld global alliance. Cathay Pacific was named “World’s Best Airline” for the fourth time in the 2014 annual Skytrax World Airline Awards.


For further company information:

Tammy Gray, Marketing Executive, Dubai, UAE

T +971 4 204 2803, M+971 55 104 8368





For further PR information:

Rose Manaog, Action UAE, Dubai, UAE

T +971 4 369 3496, M+971 55 901 0301