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Cathay joins hands with Hong Kong’s new state-of-the-art Kai Tak Sports Park as its exclusive Founding Travel Partner

Cathay joins hands with Hong Kong’s new state-of-the-art Kai Tak Sports Park as its exclusive Founding Travel Partner

Underscoring Cathay’s ongoing commitment to promoting sports, arts and culture, and mega-events in its home city

Monday, February 24, 2025 Cathay has been named the exclusive Founding Travel Partner of Kai Tak Sports Park (KTSP), reinforcing its commitment to Hong Kong through its continued efforts to support the development of sports, arts and culture in its home city, and promote mega-events that place Hong Kong on the world stage.

KTSP is poised to become the largest integrated sports and entertainment landmark in Hong Kong. Cathay will work in close collaboration to support KTSP in delivering ​ world-class sporting, cultural and entertainment experiences to a global audience.

To unveil the partnership, Cathay and KTSP held an announcement ceremony at Health and Wellness Centre, Kai Tak Sports Park, today (24 February), hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Kai Tak Sports Park Chief Executive Officer John Sharkey.

Cathay’s Lavinia Lau said: “Having been Cathay Pacific’s home for over many decades, the old Kai Tak Airport holds a cherished place in not only our hearts, as it is where our journey began, but also those of everyone who grew up in Hong Kong. In many ways, our return to Kai Tak as the exclusive Founding Travel Partner of KTSP is a testament to Cathay’s evolution from an airline to the leading premium travel lifestyle brand we are today. ​ It also symbolises our unwavering commitment to the continued growth and development of Hong Kong as a world-class city.

“Through strategic collaboration with KTSP, we hope to bring together visitors from all over the world to our home by creating immersive experiences that enhance its international profile and celebrate its rich heritage. The exciting line-up of sporting and cultural mega-events at KTSP will surely boost tourism and inspire the people of Hong Kong.”

KTSP’s John Sharkey stated: “We are thrilled to welcome Cathay back to their original home. ​ Kai Tak was once the location where Hong Kong met the world and the world came to Hong Kong. ​ We are so pleased that this partnership will help bring that symbolism to life once again as we embark on bringing world class events for the people of Hong Kong and Cathay brings the global audience to our city as our exclusive Founding Travel Partner.”

Through this strategic partnership, Cathay and KTSP will introduce the first aviation-themed immersive experience in the Greater Bay Area with the Cathay-branded West Bridge, which connects the Sung Wong Toi MTR station with Kai Tak Stadium to engage the Hong Kong community and rekindle people’s collective memory of the airline’s journey from its roots, and World Flyer, a space dedicated to Kai Tak Airport in the form of a scaled-down representation of its major facilities to provide a welcoming learning environment for community interaction. In addition, Cathay strives to further elevate the visitor experience by sponsoring projects including “Rong Rong Square” and “Veni, Vidi, Vici”.

Cathay is excited to support the highly anticipated Cathay/HSBC Hong Kong Sevens, which will take place at KTSP for the very first time from 28-30 March 2025. This event sets the stage for an exciting future filled with world-class sporting events and cultural experiences that will showcase KTSP’s state-of-the-art facilities and further solidify Hong Kong's position as a vibrant hub for global mega-events.

Kai Tak Sports Park Chief Executive Officer John Sharkey (fourth from left); Kai Tak Sports Park Executive Director Darren Burden (third from left); Kai Tak Sports Park Design & Build   Director Kenneth Ma (second from left); Cathay Chief Customer and Commercial Officer Lavinia Lau (fourth from right); Cathay General Manager Brand Insight & Marketing Communications Edward Bell (third from right); and Cathay General Manager Corporate Affairs Andy Wong (second from right) officiated at the Founding Partner announcement ceremony.
Kai Tak Sports Park Chief Executive Officer John Sharkey (fourth from left); Kai Tak Sports Park Executive Director Darren Burden (third from left); Kai Tak Sports Park Design & Build Director Kenneth Ma (second from left); Cathay Chief Customer and Commercial Officer Lavinia Lau (fourth from right); Cathay General Manager Brand Insight & Marketing Communications Edward Bell (third from right); and Cathay General Manager Corporate Affairs Andy Wong (second from right) officiated at the Founding Partner announcement ceremony.
Kai Tak Sports Park Chief Executive Officer John Sharkey (left) and Cathay Chief Customer and Commercial Officer Lavinia Lau (right) kicked off the partnership announcement with a lighting ceremony.
Kai Tak Sports Park Chief Executive Officer John Sharkey (left) and Cathay Chief Customer and Commercial Officer Lavinia Lau (right) kicked off the partnership announcement with a lighting ceremony.
Local rugby players and coaches shared their personal experiences and hopes for Kai Tak Sports Park in a lively chitchat session.
Local rugby players and coaches shared their personal experiences and hopes for Kai Tak Sports Park in a lively chitchat session.
Cathay’s branding was featured on the façade of Kai Tak Stadium, marking the official unveiling of Cathay as the exclusive Founding Travel Partner of Kai Tak Sports Park.
Cathay’s branding was featured on the façade of Kai Tak Stadium, marking the official unveiling of Cathay as the exclusive Founding Travel Partner of Kai Tak Sports Park.
Cathay’s branding was featured on the façade of Kai Tak Stadium, marking the official unveiling of Cathay as the exclusive Founding Travel Partner of Kai Tak Sports Park.
Cathay’s branding was featured on the façade of Kai Tak Stadium, marking the official unveiling of Cathay as the exclusive Founding Travel Partner of Kai Tak Sports Park.

About Cathay

Cathay is a premium travel lifestyle brand that brings together all that we love about travel with everyday lifestyle. The range of products and services includes flights, holidays, shopping, dining, wellness and payment. All our travel lifestyle offerings are designed to bring customers exciting offers, rewards, and experiences with hand-picked partners.

Flights are provided by Hong Kong's home carrier Cathay Pacific, a premium full-service airline and a founding member of the oneworld global alliance. Cathay also includes the Group's cargo division Cathay Cargo, and low-cost carrier HK Express. We are a member of the Swire Group and are listed on the Hong Kong Stock Exchange (HKSE) as a public company.

For more than seven decades, Cathay Pacific has been connecting our home city of Hong Kong to the world. Now we are bringing that connection to more of our customers’ lives. The new era of Cathay elevates their every bite, tap, step, stay and flight to greater heights. For more information, please visit www.cathay.com.

About Kai Tak Sports Park

Kai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, Indoor Sport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Group (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.

 

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