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First and business class passengers enjoy freshly brewed illy coffee on Dragonair flights

27 Feb 2015

(HONG KONG) Dragonair is now providing a special treat for First and Business Class passengers by serving freshly brewed illy coffee inflight. Through this collaboration with the renowned Italian coffee roasting company, passengers have the opportunity to enjoy authentic rich-tasting Italian coffee wherever they fly on Dragonair’s extensive Asian network.

In order to ensure passengers can enjoy the same multisensory coffee experience inflight as they do on the ground, Dragonair’s catering team has carefully selected the finest dark-roasted coffee to serve onboard. illy provides a perfect blend of Arabica beans, working directly with the growers and adjusting the roast after every harvest to ensure a strong and rich, yet smooth and balanced, cup of coffee.

In addition to selecting the best level of roasting for the coffee beans used inflight, the Dragonair catering team worked with illy to design a special coffee pillow pack for use with the airline's infight coffee machines. Numerous tests were conducted to ensure that a rewarding “five senses” coffee experience - smell, taste, touch, hearing and sight – can be enjoyed by passengers, despite the sense of smell and taste buds being reduced when travelling at altitude.

Dragonair General Manager - Inflight Services Brian Yuen said: “At Dragonair, we strive to offer a consistently enjoyable food and beverage experience for our passengers, and our catering team is always keen to explore new ways to serve our customers in the best possible way. We are delighted to join hands with a quality company such as illy that enables us to serve a great cup of coffee onboard all our flights.”

First and Business Class passengers can now indulge in a rewarding sensory experience and enjoy illy coffee when travelling on any Dragonair flight.