{
    "title": "Fast, fun and fierce: the second annual Cathay Pacific Hackathon competition inspires innovation",
    "modified_at": "2018-01-10 17:28:13",
    "published_at": "2017-10-25 08:00:00",
    "url": "https://news.cathaypacific.com/fast-fun-and-fierce-the-second-annual-cathay-pacific-hackathon-competition-inspires-innovation-140232",
    "short_url": "http://prez.ly/O3A",
    "culture": "en_TW",
    "language": "EN",
    "slug": "fast-fun-and-fierce-the-second-annual-cathay-pacific-hackathon-competition-inspires-innovation-140232",
    "body": "<p><b>Tech-savvy, business-minded youngsters battle it out to create solutions to enhance the airline\u2019s customer experience</b></p><p>Innovation was the name of the game at the second Cathay Pacific 24-hour Hackathon, which was successfully held this past weekend at the airline\u2019s headquarters at Hong Kong International Airport.</p><p>The competition was fast and fierce as over 100 tech-savvy, business-minded youngsters gathered together at the \u201cbattleground\u201d of Cathay Pacific City to try and outdo each other in creating workable technology solutions that enhance the experience of the airline\u2019s customers.\u00a0</p><p>The dynamic and fun-filled Hackathon represents Cathay Pacific\u2019s ongoing commitment to developing local talents across various sectors of the aviation industry. This year\u2019s extravaganza produced a number of exceptional concepts, with the winning teams earning tickets to destinations of their choice across the airline\u2019s worldwide network and Asia Miles.\u00a0</p><p>First prize went to a team of five students from the Hong Kong Institute of Vocational Education, who developed a concept they named \u201cTouchCX\u201d.\u00a0</p><p>TouchCX would allow customers to request inflight services \u2013 such as pillows and food and drinks \u2013 through technology known as NFC (Near Field Communication), allowing delivery of the items without the need for the inflight service call.\u00a0</p><p>Lead developer Lam Tsan-shing said: \u201cThis Hackathon event was great fun and very meaningful for all of us. Our mentors taught us so much about presentation skills and we also learned a lot from fellow participants about ideas and technical experience. Many thanks to Cathay Pacific for this opportunity.\u201d\u00a0</p><p>Aside from claiming the overall champions\u2019 prize, Lam and his team also won the Inflight Entertainment (IFE) Challenge, thereby earning the opportunity to visit Dublin, one of the latest destinations announced by Cathay Pacific and considered by many as the digital capital of Europe.</p>",
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