Thursday, December 12, 2024 Cathay Pacific is proud to announce that it has been honoured with three prestigious awards at TheDesignAir Awards 2024, including Design Airline of the Year, Asia, 2024. The airline received an outstanding overall Design Score of 81.9, placing it among the top six Design Airlines in the world and underscoring its commitment to excellence in design and customer experience. ​

Hong Kong’s home airline also received Best New Business Class, 2024 for its recently launched Aria Suite and Best New Premium Economy, 2024. Both the Aria Suite and the new Premium Economy cabin products were launched in October 2024 onboard the airline’s retrofitted Boeing 777-300ER aircraft.

Cathay General Manager Customer Experience and Design Vivian Lo said: "We at Cathay Pacific are honoured to be recognised with these awards from TheDesignAir. Receiving these three awards is a testament to our unwavering dedication to meticulous design and exceptional customer experience across everything that we do, whether in the air, on the ground or online.

“Human-centric design is at the heart of our newly launched Aria Suite Business class and our all-new Premium Economy cabin products, both of which have been thoughtfully crafted and masterfully designed with our customers’ comfort in mind. To have them both recognised is a great honour, and these awards will serve as further motivation for us to continue to elevate the experience we provide to our customers.”

TheDesignAir Founder and Director Jonny Clark said: “Cathay Pacific’s Aria Suite launch impressed our judges with a residential, passenger-centric approach to design. From airborne art galleries to intuitive seat design and soft trim and finish details across both Business class and Premium Economy, there is a new lease of life in the airline’s fleet as the 777-300ER retrofit takes place. This, partnered with the airline’s tireless approach to design across the entire passenger experience, has helped the airline secure Design Airline of the Year, Asia this year.”

TheDesignAir Awards uses an esteemed judging panel and a blend of public voting for its design airline votes. Airlines are evaluated based on a range of criteria, including ground products, uniforms, service design, seat and livery, and digital and physical branding. Cathay Pacific excelled across all these categories, demonstrating its dedication to providing a superior customer experience.

These latest awards follow other accolades achieved by Cathay Pacific this year, including being named in the top five world’s best airlines in the 2024 Skytrax World Airline Awards and in the top three best premium airlines in the world in AirlineRatings’ rankings. Cathay Pacific’s Economy class was also named the world’s best by Skytrax. ​

These recognitions highlight Cathay Pacific’s ongoing pursuit of excellence in the realms of customer experience and design. The airline remains committed to its vision of becoming one of the world’s greatest service brands by delivering exceptional experiences to its customers worldwide.

For more information on Cathay Pacific, please visit www.cathaypacific.com.