{
    "title": "Cathay Pacific Launches #MYCHINAEXPERIENCE Tumblr Blog",
    "modified_at": "2018-01-10 09:15:13",
    "published_at": "2016-02-09 08:00:00",
    "url": "https://news.cathaypacific.com/cathay-pacific-launches-mychinaexperience-tumblr-blog",
    "short_url": "http://prez.ly/lvA",
    "culture": "en_US",
    "language": "EN",
    "slug": "cathay-pacific-launches-mychinaexperience-tumblr-blog",
    "body": "<p><b>February 9, 2016</b> <b>(San Francisco, CA) \u2013</b> Just in time to welcome the Year of the Monkey, <a href=\"http://www.cathaypacific.com/us\">Cathay Pacific Airways USA</a> today launched its #MyChinaExperience Tumblr blog at <a href=\"http://cathaypacific.tumblr.com/\">cathaypacific.tumblr.com</a>, the third part of a multi-layered digital and online campaign to inspire and celebrate the diversity of travel in China. Following the overwhelming popularity of the initial campaign \u2013 a photo contest by the same name in November 2014, then an Instagram photo/video competition with <a href=\"http://passionpassport.com/\">Passion Passport</a> and <a href=\"http://www.shangri-la.com/\">Shangri-La Hotels and Resorts</a> in July 2015 \u2013 this is the Hong Kong-based airline's first blog, and its first US campaign centred\u00a0on travel to mainland China.</p><p>Created to engage, encourage wanderlust and introduce intrepid travelers to the many wonders of China, the #MyChinaExperience Tumblr will feature unique content curated by Cathay Pacific, including photos, essays, articles, videos and more from contributors of all backgrounds.</p><p>\u201cMany travellers are daunted by the sheer size and scope of travel in China,\u201d explains Robecta Ma, Digital &amp; E-commerce Manager, Cathay Pacific. \u201cWith the #MyChinaExperience Tumblr site and its content curated by creatives from a cross-section of travelers \u2013 journalists and bloggers, hoteliers, tourists, as well as our own staff \u2013 we hope to de-mystify this fascinating and diverse country and invite travellers to explore all that China has to offer.\u201d</p><p>Contributors to the #MyChinaExperience blog launch include:</p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Lifestyle blogger <a href=\"http://www.megbiram.com/\">Meg Biram</a> (@megbiram)</p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Luxury travel + lifestyle blogger Katie Dillon, <a href=\"http://www.lajollamom.com/\">La Jolla Mom</a> (@lajollamom)</p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Luxury adventure travel blogger, Lesley Murphy, <a href=\"http://www.theroadlestraveled.com/\">The Road Les Traveled</a> (@lesleyannemurphy)</p><p>\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Instagrammer and designer <a href=\"https://www.behance.net/kevinmao\">Kevin Mao</a> (@k_mao) \u2013 winner of the 2015 #MyChinaExperience Instagram contest</p><p>Following its launch, the #MyChinaExperience blog will be updated with new content weekly. Cathay Pacific welcomes travellers to submit content and participate in the campaign by tagging #MyChinaExperience on their social content pertaining to China, as well as follow the blog on Tumblr.</p><p><b>About Cathay Pacific</b></p><p>Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada: Boston, Chicago, Los Angeles, New York (JFK), Newark Liberty, San Francisco, Vancouver and Toronto.</p><p>More information, including current fares and availability, may be found by visiting the airline's website at cathaypacific.com/us, Facebook page at <a href=\"http://www.facebook.com/cathaypacificus\">www.facebook.com/cathaypacificus</a>, Twitter @CathayPacificUS or Instagram @CathayPacific. For North American reservations, dial toll-free: 1-888-233-ASIA.</p>",
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