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Cathay Pacific Launches #MYCHINAEXPERIENCE Tumblr Blog

February 9, 2016 (San Francisco, CA) – Just in time to welcome the Year of the Monkey, Cathay Pacific Airways USA today launched its #MyChinaExperience Tumblr blog at, the third part of a multi-layered digital and online campaign to inspire and celebrate the diversity of travel in China. Following the overwhelming popularity of the initial campaign – a photo contest by the same name in November 2014, then an Instagram photo/video competition with Passion Passport and Shangri-La Hotels and Resorts in July 2015 – this is the Hong Kong-based airline's first blog, and its first US campaign centred on travel to mainland China.

Created to engage, encourage wanderlust and introduce intrepid travelers to the many wonders of China, the #MyChinaExperience Tumblr will feature unique content curated by Cathay Pacific, including photos, essays, articles, videos and more from contributors of all backgrounds.

“Many travellers are daunted by the sheer size and scope of travel in China,” explains Robecta Ma, Digital & E-commerce Manager, Cathay Pacific. “With the #MyChinaExperience Tumblr site and its content curated by creatives from a cross-section of travelers – journalists and bloggers, hoteliers, tourists, as well as our own staff – we hope to de-mystify this fascinating and diverse country and invite travellers to explore all that China has to offer.”

Contributors to the #MyChinaExperience blog launch include:

·         Lifestyle blogger Meg Biram (@megbiram)

·         Luxury travel + lifestyle blogger Katie Dillon, La Jolla Mom (@lajollamom)

·         Luxury adventure travel blogger, Lesley Murphy, The Road Les Traveled (@lesleyannemurphy)

·         Instagrammer and designer Kevin Mao (@k_mao) – winner of the 2015 #MyChinaExperience Instagram contest

Following its launch, the #MyChinaExperience blog will be updated with new content weekly. Cathay Pacific welcomes travellers to submit content and participate in the campaign by tagging #MyChinaExperience on their social content pertaining to China, as well as follow the blog on Tumblr.

About Cathay Pacific

Cathay Pacific Airways flies daily to Hong Kong and beyond, including over 22 destinations in Mainland China, from six cities in the USA and two in Canada: Boston, Chicago, Los Angeles, New York (JFK), Newark Liberty, San Francisco, Vancouver and Toronto.

More information, including current fares and availability, may be found by visiting the airline's website at, Facebook page at, Twitter @CathayPacificUS or Instagram @CathayPacific. For North American reservations, dial toll-free: 1-888-233-ASIA.